Crisis management often gets a bad rap as in, "that company/manager is always in crisis management mode". There are no doubt plenty of people who have such poor management skills that they are constantly confronted by crises. However, even the best-run organizations and the best leaders can be confronted with a crisis at any time.
A crisis is any abrupt change that poses a vital threat to the viability or capabilities of an organization. The secret to effective crisis management is intelligent preparation, information gathering, and cool-headed execution. Here are 10 principles or techniques you can use to better prepare and manage crises.